It was founded by Scott Trust in 1907 as the Manchester Guardian Trust bought it from his cousin Edward Taylor. It then became The Manchester Guardian and then later the Manchester Evening News That company out in 1924 therefore it was Guardian and Manchester Evening news Ltd.
The audience is for people who read or listen to the radio so the audience isn't as big as other global companies. GMG has joint businesses in Radio which are the Smooth, Real and Rock Radio Brands. This is how they diversified and expanded their to reach a larger audience. Also they own Auto Trader magazine and website. The Group uses diversification so they can spread investments and increase the market. It exists to support the core purpose of its owner, the Scott Trust: to secure the financial and editorial independence of the Guardian in perpetuity.
Its a group independents which means it has a range of media and not owned by the government. The Guardian newspaper is ccurrently edited by Alan Rusbridger and is now one of the UK's leading multimedia businesses. With the control of newspapers and radio stations loads of people read and listen to they can influence people and make the unbelievable seem like the truth.
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