The Guardian Media Group

The Guardian Media Group owned by Scott Trust is a UK Company owning; The Guardian and The Observer.

It was founded by Scott Trust in 1907 as the Manchester Guardian Trust bought it from his cousin Edward Taylor. It then became The Manchester Guardian and then later the Manchester Evening News That company out in 1924 therefore it was Guardian and Manchester Evening news Ltd.

The audience is for people who read or listen to the radio so the audience isn't as big as other global companies. GMG has joint businesses in Radio which are the Smooth, Real and Rock Radio Brands. This is how they diversified and expanded their to reach a larger audience. Also they own Auto Trader magazine and website. The Group uses diversification so they can spread investments and increase the market. It exists to support the core purpose of its owner, the Scott Trust: to secure the financial and editorial independence of the Guardian in perpetuity.
Its a group independents which means it has a range of media and not owned by the government. The Guardian newspaper is ccurrently edited by Alan Rusbridger and is now one of the UK's leading multimedia businesses. With the control of newspapers and radio stations loads of people read and listen to they can influence people and make the unbelievable seem like the truth.

Time Warner

My first comapny is Warner Bros ,as a leading media and entertainment Conglomerate, Time Warner is a comapny that owns large copmpanies in mass media. In recent years the company has grown in the media and has spread across multicultural markets, showing its a multinational company, so the audiences are of more different ethnics and race. This is good and giving them more viewers because they are spreading across i wider audience of people around different coutries.  In the early days, Warner Bros. had a hard time keeping up with older studios like Paramount, MGM and First National. In 1927, they created the first film with music and synchronized sound,The 'Jazz Singer'.  The current Warner Bros. Studio in Burbank, CA was built in 1926 by First National Pictures in 1928 with the money they made form The Jazz Singer. The Warner Bros. company has merged,transformed and changed hands many times over the years, but Warner Bros. Pictures still continues to operate as a part of the Time Warner conglomerate.,as a movie and television production studio.

Warner Bros. stands at the front of the entertainment media industry, with businesses in, TV and film including home entertainement. Because all of the programmes and films are mostly seen in viewers homes Warner Bros. know that they can reach out to viewers knowing that they will influence alot of people. Its a cross-media company working in lots of different parts of the media not just TV.
Time Inc. is the leading part of Time Warner, with 22 magazines and 27 web sites in the U.S, it is the country's largest publisher. Time Inc.'s popular brands extend to online, mobile and tablets, television, video events and branded products.

HBO is another part of Time Warner which have a lot of TV series and films, their’ original productions continue to be recognized and loved.

Time Warner partners with industry leading marketers to build brands and drive business to make them grow. It is a global media group which offers a point of access to Time Warner's wealth of content, media platforms.

I think Time Warner have a global audience so use that to make people believe certain things but also include real life things in there shows and all there content.

Introduction

In this blog i am going to write about the Structure and Ownership of two companies. The companies im going to look at will be Time Warner and Guardian Media Group.